Heineken vs Pabst

January 10, 2012

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There’s a lot of things to consider here –  budget, copyright issues, brand association, advertising standards  (especially for alcohol products) But if you don’t care about any of those things, and you just want a beer – and you watch both of these ‘adverts’ – which one do you want to buy?

Why #reasonstobeatyourgirlfriend Proves Twitter’s Capacity for Good

July 31, 2011

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Over the weekend I spotted something trending on Twitter which hit that magical balance between being trendy and being worthwhile. Either on purpose or by accident the hashtag #reasonstobeatyourgirlfriend might well do more for the issue of domestic abuse than any print or TV ad campaign. (So as not to get side tracked I’ll try […]

Google+ Irony

July 12, 2011

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Do you think it’s ironic that the launch of Google+ (already estimated 10 million members) could have been massively aided by the social networks and sharing tools/ platforms that Facebook essentially built and developed.

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Grandmaster Flash at PARKLIFE

June 14, 2011

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Grandmaster Flash Parklife Juicy Adam Hutcheson

Watching the first person to ever use the turntable as an instrument at a packed hip-hop tent at a dance festival I was overcome by one of those moments where a montage of history and development passes through the forefront of a mind in the blink of an eye. I felt privileged to be in attendance, […]

Tyler The Creator: Goblin (Album Review)

May 17, 2011

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Tyler OFWGKTA Goblin album review adam hutcheson

Thematically, anger towards parents/school/authority/peers is nothing too original and extraordinary. However Tyler has taken a few steps further into this ‘marketing goldmine’ and produced an album that is artistically impressive outside of the under 20’s. After the introduction we really don’t have anything left to say to or about Tyler. Much like Eminem’s final battle […]

The Beastie Boys: Hot Sauce Committee Pt2 (Album Review)

May 17, 2011

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Taken From ThisIsRealMusic.com The Hot Sauce Committee Pt 2 at first listen sounds roughly how the world might feel to three aging MC’s in 2011. Chaotic, confusing and continuously contradictory. Like trying to catch robot butterflies with a 1900’s net made of grey hair. Staying true to yourself amongst the quicksand of trends and technology must […]

Bloggers Guilt and After Hours Addiction

May 1, 2011

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Interviewer: “What would your friends say about you?” Me: “…That I spend too much time on Facebook” POW! Take that one to the bank! I’m delighted that this, in some small way, may have resulted in me landing my first job in Social Media. However after a weekend of drinking in the sun, using computer […]