I’m a Media Production graduate with experience in pitching, planning, executing and evaluating Social Media-based campaign activity as part of the overall marketing mix. My wider skills fit the flexibility and creativity that Social Media demands. My fascination with youth culture and mass media theory combined with my understanding of customer journey is what got me here. Balancing the commercial potential of Social Media with the lifeblood of the ‘social web’ is what continues to be my challenge.
Crabbie’s | #spiffingchristmas campaign
Given an opportunity with the Christmas sponsorship campaign I was able to add a social element to their nationally televised ad-campaign.
Lambrini | On-site content strategy
Noticing the problems Lambrini were having with search results we produced a site-content rationale and design for the Lambrini website.
Puma | Creative concept and Competitor Analysis
As Puma were aiming to have stronger association with Rugby I was charged with researching what their competitors were doing with Social Media, as well as bringing my own input into the campaign concept.
The Coaching Manual | Launching a new online video resource
A brand and resource we built from scratch into a trusted and though-leading organization within the grassroots football community.
Pitman Training | Changing perceptions through Social Media
A company steeped in British history, our challenge was to bring the quality of their training service before a new generation.
Ponderosa Communications Group | Trailblazing a new service
I have been personally responsible for establishing Social Media as a culture, internally and as a service, externally.
PCH Prizes | Making PCH part of your daily routine
This is a recent client win, where we aim to marry the success of the brand in the US with the culture of online ‘comping’ in the UK.
Buy-A-Gift | Future-proofing link-acquisition
Leading the client down a new path for link-acquisition by researching and contacting relevant bloggers, negotiating high quality inbound links.
Ponderosa Communications + Digital Welly
Leeds (May 2011–Present)
Social Media Executive:
- Day-to-day posts/updates across clients’ Social Media accounts
- Implementation of technical best practice across Social Media platforms
- Daily content research/repurposing
- Post copywriting
- Scheduling/monitoring posts out of office hours
- Blog post/article copywriting
- Day-to-day monitoring of user interaction
- Weekly/Monthly reporting based on Google Analytics
- Briefing creative for Social Media assets
- Briefing developers for Facebook Apps
- New business strategy for Social Media
- Recommendations across other agency services
- Implementation of a Social Media ‘process’ for the agency
- Editing of weekly internal communications
- Client admin
- Internal workshops
- Agency recruitment
Brass Agency | Leeds (March 2011)
Work Experience: Blogger research, Blogger outreach, Social Media Campaign planning, Blog Copywriting, Database management.
Unionversity.com | Freelance (Current)
Viral Content sourcing: A freelance effort with fellow alumni, I source and recommend videos, images, memes, music and articles that are on the cusp of going ‘viral’.
Bonafide Magazine | Freelance (Current)
Social Media Strategy: Another freelance position where I have been able to apply process, best practice and execution tactics to a youth-culture publication.
Fallibroome High School & Sixth Form
10 GCSE’s, 3 A-Levels, 1 AS Level
University of Lincoln
B.A.Hons Media Production (2.2)
Macclesfield College: School of Art
Advanced Graphic Design (Distinction)