Twitter War !

Posted on April 5, 2011

Today I found both of these links next to each other from two mutual friends on my timeline.

The first is The Grim Tweeper“a fun and easy way to clean up your follow list”. An application that encourages deleting your unwanted followers represents a quiet and unsettled atmosphere amongst some Twitter users. Do we regret following so many people? Do we want to be more streamlined /efficient / driven by quality rather than quantity?

The second is an announcement from Brand Republic stating that Twitter will soon offer paying brand’s their own space for content, as well as the opportunity for ‘bought’ suggestion results, and sponsored hash-tags for cost of special ‘Promoted Accounts’. Obviously this has so far been reasonably successful for Facebook, but Facebook started with kind of user exclusivity and solid, real-world, personal interaction that it now seems Twitter users are craving.

Two very conflicting ideas within minutes of each other, like Real Madrid vs Spurs, we’ll see how this one pans out.